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In 1987, Michael Gray set out on a mission that would change the way organizations understand people.
A brilliant yet enigmatic mind—reminiscent of the genius portrayed in A Beautiful Mind – Michael was no ordinary analyst.
His background in quantitative analytics and behavioral science led him to consult with the U.S. Department of Defense, tasked with solving one of the military’s greatest mysteries: How do you predict human behavior with near-perfect accuracy?
The challenge was immense. Traditional personality tests were flawed, riddled with biases and inconsistencies.
Michael believed there had to be a way to mathematically decode the core traits that drive decision-making, leadership potential, and team dynamics.
After years of relentless research, he cracked the code. His revolutionary algorithm—decades ahead of its time – was so complex that in the late 1980s, he had to rent time on a mainframe computer at MIT just to process the data. The results? A groundbreaking system with an unprecedented level of predictive accuracy, capable of mapping human behavior with a precision previously thought impossible.
When his engagement with the Department of Defense came to an end, Michael was left with a system so powerful that it could reshape hiring, leadership development, and organizational growth forever.
Rather than let his life’s work disappear into classified archives, Michael founded OAD (Organization Analysis and Design) in 1989.
To take what was once a military-grade behavioral assessment and refine it into a tool that businesses could use to build high-performing teams.
Over the years, OAD became the gold standard in behavioral analytics, trusted by industry giants like American Eagle, Air Canada, Walmart, Dale Carnegie Training, Ubisoft, and more.
Unlike traditional personality tests that rely on self-reporting biases, the OAD Survey delivers highly accurate results in just a few minutes – matching the validity of clinical instruments that take hours to complete.
For decades, OAD was a well-kept secret of Fortune 500 companies.
We made the bold decision to bring OAD to small and medium-sized businesses, giving them the same hiring, training, and team-scaling power that was once reserved for billion-dollar corporations.
Today, OAD is revolutionizing how businesses hire, lead, and scale – ensuring that companies of all sizes can build dream teams with data-driven precision.
What began as a secret military project has become one of the most advanced behavioral assessment tools in the world.
And for those who understand the power of people, OAD is the ultimate advantage.
You don’t need to be a billion-dollar company to access billion-dollar tools. With OAD, you now have the power to hire smarter, lead better, and scale faster — all backed by decades of behavioral science and battle-tested data.
Whether you’re growing your team or rethinking your org structure, OAD gives you clarity where others guess.
Try OAD Free — No Credit Card. No Risk. Just Results.
